What gender prefers blue?
Universally, studies show that blue is both men and women's primary preferred color. One study dove into why blue is so popular and found that it's associated with clean water, clear skies, authority, truth and tranquility.
The colors pink and blue are associated with girls and boys respectively, in the United States, the United Kingdom and some other European countries. Originating as a trend in the mid-19th century and applying primarily to clothing, gendered associations with pink and blue became more widespread from the 1950s onward.
We explain these differences in colour preferences through gendered and valenced stereotypes. Empirical studies, focused on colour preferences and colour connotations, have demonstrated that pink is considered to be a feminine colour and blue a masculine colour [3, 8, 10, 11].
LONDON (Reuters) - Boys like blue, girls like pink and there isn't much anybody can do about it, researchers said on Monday in one of the first studies to show scientifically that there are gender-based color preferences.
The findings from this study showed that females prefer reddish hues and dislike greenish-yellowish hues significantly more than males. These sex differences in hue preference could be due to culture (Langenbeck, 1913).
Clearing up the gender colour myth
We have this cultural belief that pink is for girls and blue for boys which isn't helped by manufacturers and marketers ingraining this belief into us, creating everything imaginable in pink and blue. So let's clear something up. There is no such thing as gender colours.
It all started in the 19th century when pastel colors started becoming popularized for babies. The two colors were first chosen because of how they complimented hair and eye colors. Blue was meant to go with blue eyes and/or blonde hair, and pink for brown eyes and/or brown hair.
Feminine colours are usually softer and lighter: pastels and pale colours, muted dove blues and greens, and soft metallics and pearlescents. Match those with florals, lace, damask and chinoiserie, and you have what society would call a feminine room.
The association of red with femininity is a cultural and historical construct. In Western cultures, the association of pink and red with femininity started in the early 20th century, as marketing and advertising began to emphasize gender-specific colors for children's clothing.
Whilst blue is stereotypically associated with boys, we like to think of it as a gender-neutral colour, and many of the Mums that come into the shop in Belgravia love the pale blues for both boys and girls. A lovely sky blue or teal looks just as wonderful on little girls as it does on little boys.
What is the most girly color?
According to surveys in Europe and the United States, pink is the color most often associated with charm, politeness, sensitivity, tenderness, sweetness, childhood, femininity, and romance.
According to research blue is one of the most popular colors, especially among men. It is considered to be the color of peace and serenity. In fact, the color blue has the ability to lower pulse rate and blood pressure. It is known that people tend to be more productive in blue rooms or environment.
It appears in the early 19th century in Europe, blue was assigned to girls, and pink to boys. Apparently blue was then seen as dainty, complementing the blue colour of eyes, and girls deserved this more. And pink was handed to boys as it was seen as a stronger hue.
Conclusion to Color Preferences by Gender
The most unpopular color for men is brown. The most unpopular color for women is orange. This data should only be used as an initial starting point if it is going to be used to drive a design.
Most boys and girls, and most men and women, choose blue as their favorite color. Hence, despite the popular association between blue and boys/men, it seems that all people—regardless of gender—tend to favor blue.
Red and orange seem to be the clear winner when it comes to eye-catching colors. These colors tend to stand out and are therefore used on many warning signs or safety equipment. Yellow is another color that comes in a close second to red and orange in popularity.
The data revealed no evidence of preference for pink in infants. Yet beginning around age 2, boys and girls responded differently to the color: “Girls' liking for pink increased between 2 and 3 years of age and remained high through 4 years.
Pink is no longer a color reserved for women's clothing. Men can wear pink, and they can do it with style. In fact, pink has a long and interesting history with men's fashion. In the 1800s, royals and men in positions of power wore pink to distinguish themselves from the crowd and show their authority.
In several studies, pink scored highest with men because it's seen as feminine and ultra-girly. One woman I know who did an unscientific study reported that when she wore soft pink to a bar recently, she had more drinks bought for her that night than when she'd worn any other color.
The color purple is often used to symbolize creativity, royalty, femininity, and spirituality. In some cases, purple is used to symbolize wealth and extravagence. It is also sometimes associated with magic, peace, and pride.
Why do girls like blue?
This happens to be somewhat in line with Asian cultures, where male was associated yang and hot colors like red, and female was associated with yin and cool colors like blue. In the US, boys were associated with pink because it's a lighter form of red, and girls were associated with baby blue, a lighter form of blue.
Steele believes that the acquisition of two 18th-century paintings by American millionaire Henry Huntington started turning the tide in favor of pink being a girls' color. “The Blue Boy” depicted a boy dressed in blue, and “Pinkie” portrayed a girl in pink attire.
Studies reveal that red is the most attractive colour to both men and women but, curiously, the two genders are attracted to the same colour for different reasons. Women are attracted to men wearing red because, according to one study, it sends signals of status and dominance.
Sidhu and colleagues found that black and red clothing produced the highest ratings of body attractiveness and slimmer body size judgments. In contrast, grey and green clothes produced the lowest body attractiveness and highest body size assessments.
- Other names. Bro Hoe, Butch, Stud.
- Decade of origin. Term: 1567. ...
- Key motifs. Sports, the outdoors, video games, skateboarding, surfing, cars, traditionally masculine activities, LGBT+ culture.
- Key colours. White, Black, Red, Blue, Green, Grey, Purple, Orange.
- Key values. ...
- Related aesthetics. ...
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